Guides
Prospecting Guides
Reaching out first, with something worth reading. Guides on targeting, research, messaging and where AI genuinely helps rather than adding to the noise.
Cold Outreach
Most cold outreach doesn't fail because there isn't enough of it. Sellers are already calling, emailing and messaging plenty of people. It fails because most of what gets sent could have gone to anyone, and the person receiving it can tell.
Read the guideB2B Sales Prospecting
B2B prospecting rarely fails on volume. It fails because most of what gets sent could have gone to anybody, and the person receiving it can tell.
Read the guideWhy Sales Teams Don't Prospect
Most teams that have stopped prospecting still know how. The activity didn't get worse. It quietly stopped being something anyone had to account for.
Read the guideSales Prospecting Metrics
Why activity counts measure effort rather than effectiveness, and what's actually worth tracking to tell whether prospecting is working.
Read the guideCold Calling Objections
Most of what gets called an objection on a cold call isn't one. It's a reflex, and treating it as an argument to win is what ends the call.
Read the guideCold Call Opening Lines
An opener isn't a line to find, it's a job to do: earn the next ten seconds by being obviously relevant to this person rather than anyone with their job title.
Read the guideHow to Make a B2B Cold Call
The mechanics of a live B2B cold call: what the first ten seconds are for, how to get to a real question, and what a genuine next step looks like.
Read the guideLinkedIn Prospecting
LinkedIn-specific mechanics: connection requests, messages versus InMail, voice notes, and reading engagement as a signal rather than a metric.
Read the guideAI for Sales Prospecting
Where AI genuinely speeds up prospecting research and drafting, and why it makes the volume trap easier to fall into, not harder.
Read the guideTraining
Reading about it helps. Changing how a team does it usually takes practice and coaching, prospecting training is where that work happens, and B2B sales training covers the wider picture.
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