Simpler Selling

Terms of Service

Last updated: 17 August 2026

Introduction

Simpler Selling is a trading name of TWS Training Ltd.

Company number: 15950678

VAT number: GB 475 8050 70

Registered office: 47 Woodville Road, Barnet, England, EN5 5HB

Email: shane@shanemcgrath.com

These Terms govern use of the Simpler Selling website and its publicly available resources.

1. About Simpler Selling

Simpler Selling provides services including:

  • sales training;
  • sales coaching;
  • sales-process development;
  • sales enablement;
  • AI-for-Sales training and enablement;
  • workshops;
  • assessments and diagnostics; and
  • related consultancy and educational resources.

2. Client engagements

Submitting an enquiry, completing a diagnostic or booking an introductory Sales Review does not by itself create a paid consultancy or training agreement.

Paid engagements will normally be governed by a separate proposal, statement of work, booking confirmation or contract specifying matters such as:

  • scope;
  • deliverables;
  • fees;
  • payment terms;
  • dates;
  • cancellation arrangements;
  • intellectual property; and
  • confidentiality.

Where those terms conflict with these website Terms, the terms agreed for the specific engagement take precedence.

3. Sales Reviews and diagnostics

Free Sales Reviews, diagnostics and similar resources are intended to help identify possible areas of focus.

They are not guarantees of future performance and should not be treated as an exhaustive assessment of a business, employee, sales team or sales operation.

4. AI-related content

Our AI-for-Sales material is intended to help businesses understand and use AI tools more effectively.

Technology changes quickly and third-party AI systems may produce incomplete, inaccurate or inappropriate outputs.

Users remain responsible for reviewing AI-generated output before relying on it and for deciding what information may appropriately be entered into third-party systems.

Unless expressly agreed in writing, Simpler Selling does not warrant the availability, accuracy, security or continued functionality of third-party AI products.

5. No guaranteed commercial outcomes

Training and consultancy may be designed to improve skills, processes and performance, but sales outcomes depend on numerous factors outside our control.

We do not guarantee:

  • increased revenue;
  • particular conversion rates;
  • pipeline generation;
  • specific meeting volumes;
  • quota attainment;
  • employment outcomes; or
  • particular financial returns.

6. Intellectual property

Simpler Selling's original website content, training materials, methodologies, exercises, graphics, resources, templates and other materials are owned by or licensed to TWS Training Ltd.

Unless separately agreed, you may not copy, resell, distribute, publish, licence or commercially exploit those materials.

Participation in training does not transfer ownership of our intellectual property.

7. Client information

Where clients provide confidential business information for workshops, coaching or consultancy, its handling may be governed by the relevant client agreement.

Users should not submit confidential, personal or proprietary information through public website forms unless reasonably necessary.

8. Testimonials and examples

Testimonials represent individual experiences.

Past performance and individual client outcomes do not guarantee equivalent results for another organisation.

Any fictional or illustrative scenarios used within educational material are intended for learning purposes.

9. Website content

We aim to keep information accurate and useful but may update our views, frameworks and content as practices and technology evolve.

Content on the website is educational and does not constitute legal, financial, tax or employment advice.

10. Acceptable use

You must not misuse the website, interfere with its operation, attempt unauthorised access or systematically reproduce our content without permission.

11. Liability

Nothing in these Terms excludes liability that cannot legally be excluded.

Subject to this, TWS Training Ltd is not responsible for indirect or consequential losses resulting solely from reliance on freely available website information.

Liability relating to a paid client engagement will be governed by the terms agreed for that engagement.

12. Third parties

We may refer to third-party products, methodologies or services. References do not constitute a guarantee or warranty of those products.

Third parties operate under their own terms and privacy practices.

13. Privacy

Use of personal information is governed by the Simpler Selling Privacy Policy.

14. Governing law

These Terms are governed by the laws of England and Wales.