Services
Make the way your team sells simpler.
Then help them get really good at it.
Your team doesn't need another training day full of information they'll forget. They need clarity on what good looks like. A chance to practise it. Coaching when they try to apply it. And enough reinforcement for it to stick.
45 minutes. A written summary of where I'd focus within a couple of days.
Sometimes that means helping you turn what's working into a repeatable sales process. Sometimes you already know exactly how you want your team selling and need someone to help you implement it. Sometimes there's one capability the team needs to improve. And increasingly, teams need help working out where AI should (and shouldn't) fit into all of this.
If you want to see how that comes together for software teams specifically, SaaS & B2B sales training is a good place to start.
If the room you already have booked is an annual kick off, sales kick off training is the in-person format applied to that day.
In-person work is based in the UK and Ireland. European delivery is available too, and virtual sessions run wherever your team sits.
If you'd rather read before you talk, the sales guides walk through how this works in practice, and recent insights cover what's changing in how teams sell.
Start with the problem
What do you need to improve?
Most teams don't need to pick a training format first. They need to be clear about what has to get better. Start here, and the right way of working together becomes obvious.
Prospecting
Pipeline isn't being created consistently and outreach is getting ignored. Make prospecting more relevant, more human and easier to actually do every week.
Prospecting training →Discovery
Conversations stay surface-level and sellers can't clearly explain what needs to change for the buyer. Fix the questions that matter and the listening around them.
Discovery training →B2B Sales Execution
Deals sit in pipeline without real qualification, clear next steps or more than one contact. Tighten how opportunities are qualified and progressed.
B2B sales training →Sales Management & Coaching
Managers coach differently, or barely at all. Give them a consistent way to review calls, coach live deals and develop their people.
Sales management training →AI for Sales
Your team has the tools but no shared view of where AI genuinely helps. Build practical workflows into the way they already sell.
AI for Sales →Selling software specifically
Longer cycles, technical buyers and multiple stakeholders. Training built around how software actually gets bought.
SaaS sales training →Delivery
How we can work together
Workshop + Coaching
Learn it. Use it. Make it stick.
Workshop up to 20 · Coaching in groups of 4 to 6 · About 4 months
Start here if: Something needs to change and you want it still showing up in calls next quarter.
The one I'd recommend most often. It costs more than a workshop, because you're not just paying to introduce something. You're giving it time to become how the team actually sells.
- 1Understand. First two weeks. I review real calls and speak with sellers and managers. We agree the two or three behaviours that matter and what each should sound like in a call.
- 2Workshop. Half a day in the room, or two 2-hour sessions online.
- 3Coach. Six fortnightly sessions on live deals, with your manager running them by the end.
- 4Compare. We listen to recent calls against where we started.
We agree upfront what should sound different. If you can't hear it in the calls at the end, it didn't work.
Virtual Workshop
Focus on what matters. Get back to selling.
Up to 20 people · 2 hours · Online
Start here if: There's one capability to improve and the team broadly agrees what good looks like.
Two hours, one capability, no travel. Everyone brings a real call or live deal, and everyone practises. A bigger capability runs as two 2-hour sessions. What it won't do is change a habit. It can show your team a better way and give them the practice. Making it survive a bad Tuesday is coaching's job, not this.
In-Person Intensive
Less distraction. More practice.
Up to 20 people · Half day or full day · In the room
Start here if: Something meaningful has to reset: a new process, a new leader, or a team that needs to change how it sells.
Worth the cost and the diary when the change is bigger than one skill. If the goal is one specific skill, this is more day than you need. Do it virtually and spend the difference on coaching.
Coaching Programme
Make good selling easier to repeat.
Groups of 4 to 6 · 60 minutes, fortnightly · 3 or 6 months
Start here if: The team already agrees what good looks like and needs it to become normal.
Your pipeline is the material, so there's nowhere to hide, which is the point. Each person brings a real call or deal. We work out the next move, practise it, and the next session starts with what actually happened. Your manager is in it from the first session, co-runs it from halfway and runs the last one while I watch, so the coaching carries on after I've gone. If the team doesn't yet agree on what good looks like, coaching will surface that disagreement rather than resolve it. Train first.
One-to-One Coaching
When the change belongs to one person.
1 person · 1 to 2 hours, monthly · 3 months minimum
Start here if: A strong seller has plateaued, a new manager is learning to coach, or a sales leader needs someone to think out loud with.
Your real calls and deals, one or two behaviours at a time. You take one thing into your calls each month and we start the next session from what happened. If the problem sits across the whole team, team training is the better spend and I'll tell you so.
Bespoke
Your problem doesn't fit neatly into a box?
Any team size · Scoped with you
Start here if: You have multiple teams, a new sales process, a methodology rollout, AI enablement or a specific commercial challenge.
Tell me what you're trying to change. We'll simplify the problem first, then build what you actually need.
More than 20 people? Tell me in the Sales Review and we'll work out how to keep everyone practising.
Not a fit if you:
- want a motivational keynote
- want a new branded methodology
- expect one day to change a habit
- can't bring real calls or deals into the work
Inside the sessions
Worked through live, not read off a deck.
How I work
Simpler doesn't mean one-size-fits-all.
You can't simplify how a team sells until you understand what's making it complicated in the first place. That's why every engagement starts with your team.
- 01 Understand
Understand
One-to-one conversations with sellers and leaders; call and meeting reviews; live pipeline and deal observations; existing methodology/process review; current technology and AI usage; identify the gap between current and desired behaviour.
- 02 Simplify
Simplify
What actually needs to change? What do sellers really need to remember? Which behaviours matter? Which tools help? Which don't? If you're building your first process, we'll define it. If you already know how you want the team selling, we'll work from there.
- 03 Design & Train
Design & Train
Build around your buyers, market, terminology, sales process and real scenarios, with practical AI workflows where they genuinely help. Your team practises rather than just listens.
- 04 Coach & Embed
Coach & Embed
Use live deals, real calls, current objections, active accounts, real prospecting and AI workflows against real work. Reinforce the behaviours that matter and keep removing unnecessary complexity.
Make it simple. Practise it. Coach it. Make it stick.
Tell me what you're trying to change.
We'll simplify the problem first, then build what you actually need.