Introduction
Simpler Selling provides sales training, coaching, sales-process development and practical AI enablement for sales teams.
Simpler Selling is a trading name of TWS Training Ltd.
Company number: 15950678
VAT number: GB 475 8050 70
Registered office: 47 Woodville Road, Barnet, England, EN5 5HB
Email: shane@shanemcgrath.com
TWS Training Ltd is the data controller responsible for personal information collected through Simpler Selling.
1. Information we collect
We may collect:
- name and business contact details;
- company, job title and professional information;
- enquiry and contact-form submissions;
- responses submitted through diagnostics, assessments or questionnaires;
- information you provide when booking a Sales Review or other meeting;
- correspondence and meeting information;
- information relating to training or consultancy engagements;
- payment and transaction details where applicable;
- IP address, browser, device and website usage information; and
- cookie and analytics information.
If your employer engages us to deliver training or coaching, we may also receive your name, role, contact details or relevant programme information from your employer.
2. Diagnostics and assessments
Where you complete a Simpler Selling diagnostic, assessment or questionnaire, we may use your responses to:
- generate results or recommendations;
- identify areas for improvement;
- prepare for a conversation with you;
- understand patterns across sales organisations; and
- improve our services and resources.
We will not make decisions producing legal or similarly significant effects about individuals solely through automated processing of these results.
Where we use aggregated insights for analysis or content, we will take reasonable steps to avoid identifying individual respondents unless we have permission to do so.
3. How we use personal information
We may use your information to:
- respond to sales and training enquiries;
- conduct Sales Reviews;
- provide sales training, coaching and consultancy;
- develop or review sales processes;
- provide AI-for-Sales workshops and enablement;
- manage client engagements;
- communicate with programme participants;
- improve our training, resources and website;
- send relevant business marketing where permitted;
- maintain records required for accounting, tax and legal purposes; and
- protect our systems and business.
4. Lawful bases
We generally process information under:
- contract, where necessary to deliver an agreed service;
- legitimate interests, including responding to B2B enquiries, developing our business, managing professional relationships and improving our services;
- consent, including certain marketing and non-essential website technologies; and
- legal obligation, where processing is required by law.
5. AI tools and training sessions
Some Simpler Selling services involve demonstrating or teaching the use of AI tools.
We do not intentionally require participants to provide confidential, sensitive or special-category personal information to public AI services.
Participants and client organisations remain responsible for ensuring that information they enter into third-party AI systems is appropriate and complies with their own policies and legal obligations.
Where we process client-provided information ourselves, it will be handled in accordance with this Privacy Policy and any applicable client agreement.
6. Marketing
We may send relevant communications about sales training, coaching, events, resources or services where permitted by law.
You can object to direct marketing or unsubscribe at any time.
7. Cookies
The website may use necessary, functional, analytics and similar technologies.
Where consent is required for a cookie or similar technology, it will only be used after you have made the relevant choice.
You can subsequently change your preferences using the website's cookie controls.
8. Sharing information
We may use service providers involved in:
- website hosting;
- forms and diagnostics;
- scheduling;
- CRM systems;
- email;
- analytics;
- videoconferencing;
- cloud storage;
- payment processing;
- accounting; and
- professional services.
We only share information where reasonably necessary.
We do not sell personal information.
9. International transfers
Some suppliers may process personal information outside the UK. Where this occurs, we use appropriate measures required by UK data protection law.
10. Retention
As a general guide:
- unsuccessful or preliminary enquiries: up to 2 years after last meaningful contact;
- diagnostic responses: normally up to 2 years unless they become part of an active client relationship;
- client engagement information: normally up to 6 years after the engagement;
- accounting and transaction records: as required by applicable law; and
- marketing records: until you unsubscribe or the information is no longer reasonably required.
11. Your rights
You may have rights to access, correct, erase, restrict or receive your personal information, and to object to certain processing.
You can always object to direct marketing.
Contact shane@shanemcgrath.com to exercise your rights.
12. Complaints
Data protection complaints can be sent to shane@shanemcgrath.com.
We will acknowledge a data protection complaint within 30 days and respond without undue delay.
You also have the right to complain to the UK Information Commissioner's Office.
13. Security
We take reasonable organisational and technical measures to protect personal information.
14. Changes
We may update this policy periodically. The current version and latest update date will always be shown on this website.