About
Sales doesn't need more complexity. Neither does sales training.
I've trained thousands of sellers inside some of the world's biggest software companies. Different teams, different markets, different methodologies, but the same challenge keeps showing up: turning what people know into what they actually do.
Working across that range gives you perspective. You see what actually works, where teams get stuck, and what separates training that sounds good from training that changes behaviour.
5,000+
Sellers trained
In the room
Not slides. Sellers, live.
Workshops, keynotes and live coaching with sales teams - from twelve people around a table to a few hundred in an auditorium.
What I've learned
Lots of people have years of experience. Few have seen inside this many organisations.
I've watched how the best software sales teams actually work — the behaviours, the rituals, the tools and the conversations. I've also seen how easily good ideas get lost under complexity, frameworks and one-off training days that never stick.
Simpler Selling exists to share what works — and strip out what doesn't.
I've worked with sales teams across global software companies, from individual sellers and managers through to large-scale enablement programmes. Different companies. Different products. Different markets. Yet the same challenges show up again and again.
Why Simpler Selling?
Make selling simpler. Make sellers better.
Simpler selling isn't about dumbing sales down. Great selling takes skill.
It's about making the skills, behaviours and tools that matter easier to understand, easier to practise and easier to use when a real buyer is sitting in front of you.
When selling is simpler, it's easier to learn. Easier to coach. Easier to repeat. And that's how better selling becomes the normal way your team sells.
Get In TouchThe difference
More sales training vs Simpler Selling
More Sales Training
- Another methodology
- More frameworks to remember
- Generic content
- Theory before context
- Hypothetical examples
- More information
- One day of energy
- Then back to normal
Simpler Selling
- A clear definition of what good looks like
- Training built around your team
- Your process - or help simplifying and building one
- Your buyers and real sales situations
- Practical tools sellers can remember
- AI where it genuinely makes the job easier or better
- Live deal and call coaching
- Reinforcement after the workshop
- Behaviour change that actually sticks
Let's simplify how your team sells.
Start with the problem. We'll simplify it from there.