Guides
Deal Execution Guides
What happens after the first good conversation. Guides on progressing deals through several stakeholders, handling objections that arrive after real evaluation, negotiating without giving the deal away, and reviewing deals in a way that helps someone win one.
B2B Sales Negotiation
Negotiation in multi-stakeholder B2B and SaaS deals: why the discount conversation is usually a symptom, and what to fix earlier.
Read the guideB2B Sales Objections
Objections that surface mid-deal after real evaluation: price, competitor comparison and "we need to think about it", and why the handling is different.
Read the guideSelling to Multiple Stakeholders
Why deals stall when discovery stops at the champion, and what changes when the economic buyer describes the problem themselves.
Read the guideHow to Run a Deal Review
A practical structure for reviewing individual deals: fewer deals, more depth, evidence rather than opinion, and an action for the manager.
Read the guideTraining
Reading about it helps. Changing how a team does it usually takes practice and coaching, B2B sales training is where that work happens.
Something here sound familiar?
Tell me where your team is getting stuck. We'll work backwards from the behaviour you need to change.